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Toronto-based boutique agency specializing in web design and development, identity and print design.
May 25

6 Reasons Why You Should Hire A Website Design Company

In a business landscape that is getting increasingly competitive, brands and businesses need to make sure they stand out.  Now, standing out requires all brands to take action and implement strategies that will help them drive their business goals. The most important tool that a modern business needs to make itself more visible and competitive is a website. Not just any website, a website that reflects the business core values and is effective at drawing in traffic and new business. Without it, a brand or business will end up losing plenty of potential opportunities to engage with customers. But, how does a business ensure that it has an effective website to help it achieve sales targets and boost reach? Well, the only solution is to find a professional website design company that can cater to its requirements while also providing expert advice.

Here are a few more reasons why your business needs to start looking out for a professional web designer company instead of trying the DIY route.


A web design firm can help create a website that is truly professional. Professional web design companies don’t just hire average designers and of course DO NOT produce average designs. They spend a considerable amount of resources in identifying the right people to work for them and also the right design to fit the client. This naturally reflects in the work that they deliver. Plus, being a professionally run business, they can relate to you and understand your needs better than, let’s say, a hobbyist designer. The end result is that you receive a product that possesses inherent business value.

Custom design

Apart from creating a professional website that is in line with your requirements, a web design company can also customize it to meet your exact business needs. They will take the time and put in the effort to understand every aspect of what you do and what your brand is all about. For instance, your brand might primarily be interested in generating higher walk-in sales. A professional web designer will factor this requirement into the overall design and create a site that convinces customers to walk into your store. On the other hand, an independent designer may not possess the know-how or the resources to create such a website. Similarly, you may not have the resources to create an in-house design team that is capable of delivering the same results.

A focus on customer needs

Professional web design companies are like any other company – they understand the pain your business takes to meet customer needs. In other words, they understand what customers are like and will work with you to create a site that offers a top-notch customer experience. This includes delivering an attractive and professional design, simplifying navigation, and improving usability.

Updated technology

Digital technologies are evolving at an exponential rate and keeping a track of recent developments can be very hard for in-house teams or freelance designers. This can be either due to sheer complacency or a lack of resources. On the other hand, web design agencies tend to be highly specialized and always in the know when it comes to technologies and standards of the digital space. So, you can be sure they’ll implement these tools in creating websites that are up to date with current requirements. As a result, you’ll never have trouble with staying in “the digital race”.

Additional services

Designing and building a website isn’t a one-time task. It’s an on-going process that requires designers and developers to make constant changes as necessary. In order to ensure that your website remains relevant, professional web design companies provide additional services such as webmaster services and maintenance services. They take way the burden from your shoulders and place it on their own, allowing you to focus on mission critical tasks and primary goals.


Search Engine Optimization (SEO) is one of the core elements of website development. It is the most important ingredient needed to make sure your website appears in a search engine’s search results. Web design companies employ SEO experts who can optimize your website to make this a possibility. An independent designer may not have the skills to provide SEO services, which means you will have to spend more to hire someone else who can. Not only will this cost you more, but, it will force you to work with multiple vendors, thereby, complicating the process. You can simply consolidate these processes by hiring one web design agency that can provide everything.

The point we are trying to make is that it isn’t enough to just have a website.  There’s a lot more that goes into leveraging your website as an effective sales and marketing tool. You need to invest time, effort, and resources. You will require high-quality content, SEO strategies, and a professional website design.