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Toronto-based boutique agency specializing in web design and development, identity and print design.
Nov 22

Twitter on Google Action

No, the title of this post doesn’t refer to a tech nerd’s porn video collection. It’s the evolution of search.

Last month both Bing (Microsoft) and Google announced that they will start to include twitter posts in their updates pushing both companies into the real-time search business.

What does this mean to you? Well you can now find up to the minute info on just about everything. Is it snowing in Maine? What’s the damage from the tidal wave in Malaysia? Did he say “I do” or leave her at the altar? On so on.

What does this mean for your online marketing efforts? It means you might want to take another look at how you can get the twitterverse talking about (and interacting with) your brand. How are you going to do this?

  • Tweet more
  • Tweet relevant
  • Listen more
  • Respond more

Check list:

  1. You have set up a twitter account!
    No? Get one at
  2. You’ve added your brief bio and website URL
    Its not a lot of info but its important. Include your location if applicable.
  3. You’ve scheduled some twitter time into your daily routine
    No time? Download a mobile app and do it while on the bus, while waiting for the dentist or other ‘wasted’ parts of your day.
  4. You’ve got a kick ass twitter background image for your twitter page
    No? Check out our Holiday Gift РFree Twitter Page
  5. You know the twitter basics
    Still not sure what this is all about? Check out the easy to understand resources available in the  Mashable Twitter Guide Book