Tips For The Perfect Split Screen Website Design
In the film industry, the split screen technique has been in use for a long time. Even if you go back to the beginning of the 20th century, you will find that movies have been using split screens. Even in the current TV shows and movies still, use the split screen technique.
However, when you take a look at the website design industry, the split screen technique is comparatively new as it became popular only in the middle of 2016. Nowadays, more websites are using this technique in their website design. You might be wondering why websites are using split screen in their web design. Well, here are three reasons which highlight why this technique became popular:
- If executed properly, it looks aesthetically pleasing.
- The framework is responsive on screens of all sizes. Even if users are using mobile phones, split screen will work properly as you can stack them.
- It makes it easier to guide users to specific parts of your website.
When Does Split Screen Work Best For Your Web Design?
Split screen is quite useful when you need to promote two things on your website. For example, if you want to offer two different plans, you can use split screen technique. You can also use split screen technique when you want to show an image on one side and information regarding it on the other.
With the help of the split screen technique, you will be able to give importance to both the screens, allowing your users to make up their minds quickly.
When Won’t Split Screen Work For Your Web Design?
If your website has a lot of content to display, then you should avoid using this technique at all costs. The whole point of split screens is to make it look simple to the users. When you overload the split screen with information, it completely defends this technique’s purpose. You should only use the split screen technique when your web design is minimalistic.
How To Determine If The Split Screen Technique Will Be Useful For Your Web Design?
The first question you need to ask yourself is whether this technique will be appropriate for what your website has to display. Once you have the answer to that question, you have to find out if you have enough space to accommodate split screen. Step into the shoes of users and see if the split screen will make things useful or confusing. The last question you need to answer is if you will be okay dividing the user’s attention into half.
The answers to these questions will help you determine if the split screen technique will be useful for your web design.
Design Techniques To Make The Most Of Split Screens
- Combine dramatic typography with vivid colors
As designers are moving to flat and material design, dramatic typography and vivid colors are one of the biggest trends at the moment. When you combine dramatic typography with vivid colors, you will be able to make your content powerful. At the same time, it will make the split screens visually appealing to the users. If done correctly, you will be able to give equal importance to both screens, making it easier for the users to pick between the two.
- Use the CTA button to gain the attention of the user
Split screen isn’t only a graphic trend in web design as you can use it to gain the attention of the users on your website. With the help of split screen technique, you will be able to divert the attention of the users on to the CTA button. For example, if you are selling a phone charger and USB cables with different colors, you can display all the options on both screens, with a button that will add the items to their shopping cart.
- Visually connect the two screens
If you are using the split screen to talk about a single item, then you need to make sure that you connect both the screens. One of the most popular methods is to use color. You can use distinct and contrasting colors to connect the two screens visually. Another technique is to let the text copy be present on both screens.
- Attract users with animation
Last but not the least; you can also attract users to look at your content with the help of animation. They are a relatively simple yet efficient way to gain the attention of the users. It will make it the users curious, making it more likely to find out more about what your website has to offer.
Use these tips to make the perfect split screen for your website design. If you are finding it challenging to do so, why don’t you contact Mouth Media? Our expert website designers will make sure that your web design is flawless!