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Jan 2

Stay Up-To-Date With The Latest Design Trends For 2018

Web design involves presenting content and ideas in such a way on webpage that it appeals to the users and successfully manages to engage them. Web design focuses on the design, layout, color, contrast, graphics, and font used in a website.

Web design is an important aspect of creating a website to improve the navigation functionality, usability, and coherence of the content that is presented on a website.

Website design trends are constantly changing and it is quite important to stay ahead of the game to keep your website up to date and appealing to your visitors. Website design plays an important role in driving traffic to your website since good usability and functionality will encourage visitors to come to your website again.

Keeping up with the latest website design trends is absolutely necessary to keep improving user experience and provide websites of high quality.

Design trends keep changing every day, every week, every month, and every year. As 2017 draws to an end and we prepare to welcome the new year, it is important that you keep in mind some of the website design trends for the year 2018.

Take a look below to find out the design trends you will be seeing in 2018.

Color Schemes

This may not sound very new or exciting, but as we progress towards 2018, you will be seeing phenomenal improvements in color schemes. Most of the time, companies design their websites with a few standard color schemes to stay on the safer side. But times are changing and so are users and they keep wanting something more exciting and better from their favorite websites.

This creates a need to be bold with color schemes. Advances in screens allow web designers to experiment with different color schemes to attract visitors and stand out.


You might have noticed that plenty of websites use video backgrounds. Although the concept of a video background is quite fascinating, the truth is that such pages, more often than not take a long time to load. This dampens user experience. In order to compensate for this, a concept called particle backgrounds has been introduced.

Particle backgrounds make use of lightweight javascript to create motion graphics which do not have performance issues like video backgrounds. These load much faster and attract user attention rather quickly. The improved performance also encourages the user to keep coming back to the website.

Widespread use of SVGs 

You might be familiar with the term Scalable Vector Graphics or SVGs. They are not a new concept as such but in 2018, we will be seeing more and more designers making use of SVGs to replace file formats such as PNG, JPG, and GIF. The reason for this is that SVGs are vectors and not pixels and they are easily scalable meaning animations will not affect the load speed of a web page while at the same time providing quality graphics and thus enhancing user experience by a number of factors.

Improved Use Of Negative Space

The term negative space is the same as white space and refers to the spacing between the different elements in a webpage. In 208, white space will be utilized to achieve an increase in the number of conversions on a website. White space will be increasingly used to attract users by making use of cinemagraphs and animations. This will be instrumental in emphasizing the brand or product to the users which in turn drives more engagement.


Chatbots and Artificial Intelligence or AI will soon set the latest trends on the internet. Even as we speak, chatbots are taking the world over by storm. One of the greatest advantages of chatbots is that users can simply interact with them through voice instead of having to type or scroll their query. This enhances user experience. 2018 is going to witness a widespread and creative use of chatbots.

Chatbots also respond better and faster, two factors which are essential in carrying out every task as quickly as possible. Speed and efficiency is everything my friend!

Chatbots literally function as your virtual assistant and helper.

Voice Search

Voice search may not be an entirely new trend but in 2018, voice search will become one of the most commonly used features in websites. We are all familiar with our virtual assistants Siri, Cortana, and Alexan. Voice search will allow users to interact with their computers and pass on instructions which are easily processed. This is called natural language processing. The use of voice search will also change the way people use search terms. A person will not use the same search word when typing into a search engine and when using voice interaction. When using voice interaction, an individual tends to address the computer in the same way as he or she would make conversation with another person.

This will soon change the traditional method of search.

These are the few trends you will be seeing in 2018. Make sure to keep your eyes open for them. Happy New Year!