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Toronto-based boutique agency specializing in web design and development, identity and print design.

Show Your True Colours

Aug 11

Show Your True Colours

Picking colours for your website can be one of the hardest decisions to make when having a site designed, but it is one of the most important things to consider. Sure, you could go with your main logo colour paired with one or two accent colours, but why you could also go with something more exciting. If you want your website to stand out amongst the rest, you must be willing to take risks and be daring.

Introducing a unique and memorable colour scheme can make your website a lot more visually appealing. Why stick with a traditional one colour background or gradient when you can take it a step further and introduce more colours and more contrast? There is a growing trend in using multiple coloured backgrounds and textures. (See www.designdisease.com for a perfect example.) As a designer, I love experimenting with colour. I love seeing how different colours work together. I’ve also noticed that if a site uses a lot of colours in a smart way, I am more inclined to look further into the site.

With a website, you have only a few seconds to make a good first impression on your visitors, which is why you need to kick it up a notch, be daring, make your site stand out above the rest. The way to do this is to make the first thing the user sees as visually stunning as possible; the colours.

I am not suggesting that using a 2-3 colour palette is a bad thing, its a great thing, but don’t be afraid to think outside of the box and take risks. Put a lot of thought into your colour scheme and make sure you have colours that work well with each other. Make sure there is a good contrast in your colour choices and your viewers could be more responsive.

Here are some great examples of daring colour schemes for your viewing pleasure.

1. http://www.nicesketches.com

Nice Sketches

2. http://www.macalicious.com

3. http://blog.raduceuca.com

4. http://www.breezelegalsolutions.com

5. http://www.sygnusdigital.com

For help finding a colour scheme that suits your needs, visit these handy websites to get some great colour palette inspiration:

http://kuler.adobe.com/

www.colourlovers.com