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Toronto-based boutique agency specializing in web design and development, identity and print design.
Jul 24

SaaS Tools for Web Designers

Ever since SaaS (Software as a Service) hit the scene, digital tasks have become a whole lot simpler with regards to their execution.

This includes web designing as well. There are a ton of tools out there that are perfect for application within a SaaS platform.

To save you time, we’ve listed out some of the best tools below. Go through the list and find the one that suits your needs the best.


InVisions is a SaaS tool that helps with online prototyping and its very effective at what it does. In fact, the tool has been around for a few years because of its effectiveness.

At present, it happens to be the most popular option for team-based prototyping, as well as file sharing with SaaS products. So, needless to say, collaboration matters a lot when you’re working with InVision.

However, if you need a prototyping tool that eliminates your dependence on Photoshop, InVison is your best bet. The tool offers top of the line features that allow wireframe designing. You can even connect the wireframes into a larger prototype, irrespective of the project size.

InVision also allows you to share your work with clients to review aspects such as page design, UI design, UX design, website architecture, and so on.

SEM Rush

SEM Rush works perfectly for client-focused works. For example, the tool allows you to assess competitor sites in terms of Google ranking for content.

Other than that, it can also help you identify keywords that haven’t been previously used by you. SEM Rush is a very effective tool that comes loaded with features. In fact, if you happen to be a freelancer, this is the tool for you.

One cool feature is that it allows you to provide options related to keywords and SEO as a whole. So, what that does is that it opens up an opportunity to go beyond simply providing design services.

Now, you could argue that SEM Rush isn’t a unique tool. However, SEM Rush is definitely a reliable tool. Though it has competition, it successfully manages to come out on top. For instance, it exceeds expectations when it comes to keyword volume and the search query quality.

Plus, it uses a domain search approach to find competitor sites. As a result, you gain access to a massive list of sites with minimal effort.

But, you will need to brush up in the SEO part to really leverage SEM Rush.


Bookkeeping is an important task, and also the one task that no web designer willingly wants to do. Unfortunately, it is (as already mentioned) a critical task and that means, it must be done.

However, because we live in the digital age, bookkeeping isn’t as bad as it used to be. We now have technological tools to help us with the process. In this case, we are specifically referring to the SaaS tool called “FreshBooks”.

This is a top-notch tool that’ll help you reduce the number of missing invoices and make it much easier to organize expenses.

FreshBooks offers everything you need to keep a track of your revenue. You can record dates, send out invoices, project revenues, and cover expenses. You can also create a calendar to mark crucial dates such as invoicing dates or payment dates so that your future invoices are never delayed.

Another fringe benefit with FreshBooks is that it saves you all the money you’d normally spend on hiring a CPA. Of course, there is effort involved, but, that effort pays off in a big way at the end.

Bookkeeping is definitely harder than most things, but, it isn’t as hard one would imagine. In fact, with FreshBooks, it’s nowhere near as hard you might imagine. Once you get through that learning curve, things will tend to feel much smoother.

Google Analytics

This is, by far, the most important tool in general. It shouldn’t come as a surprise considering the fact that analytics is the only way you’re ever going to figure out your audience. Google Analytics is one tool that’s pretty much used by every business out there.

The reason for the popularity of Google isn’t limited to its ease of use or cost effectiveness. The point is that this is one among the few solutions that actually delivers.

Speaking of ease of use, it is quite easy to set up an account as well. All you have to do is create a Google account, but, we’re going to go ahead and guess that you already have one like everybody else. A single account can provide support for 100 web properties.

As a result, you can share analytics with clients who intend to get involved with the SEO aspects of your work.

All in all, this tool is fantastic and it has the best SaaS dashboard out there. You can access brilliantly detailed reports with every key metric mentioned in there.