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Toronto-based boutique agency specializing in web design and development, identity and print design.
Oct 30

Pricing Table Design: Learn From The Best 12

Every business has an altar, here the pricing table. An alluring altar translates into a sale and how the customer reacts. If there needs to be an offering at the altar, the design must be effective. An effective pricing table is not one which is crammed with designs and size element from the tool kit options but is integrated. Here are few ideas for pricing designs to highlight the services or products, features and prices.

  • YepText: A successful design idea is that of YepText. The total time taken to process the entire page is less than a minute. Pricing stands out in the design feature and the explanation is concise. Naming of the packages is also straight forward and targets the audience addressed. There is nothing fancy here: a pricing design weaved to serve a purpose.
  • BigCartel: If being unique is the selling point of the website, take design cues from BigCartel’s pricing table. While the elements are minimalistic, there is a subtle accent of artistry. Circular badges of pricing are an interesting eye-catching element. Pricing badges are overlaid on images of suitable target audience. Pricing table here is minimalistic while being transparent and self-explanatory.
  • Shopify: Being in the e-commerce business, Shopify uses an idea or two to grab user attention. Looking at the available plans, it becomes clear that the most expensive plan has the most design accents. Greater the design accent, the more attractive the end product. There are cheaper options, but they aren’t highlighted as much. So when a user logs on to the portal, involuntarily they look at the most priced option even when they aren’t willing to spend as much.
  • Slidedeck: At first glance, all the features look alike. Users make the decision based on their needs. For some the availability of Leather or Parafocal lens is the deciding factor. Design is simple and easily consumable.
  • Squarespace: Design of Squarespace is true to its name: they are in squared boxes. Pricing options presented are aesthetically pleasing and maintain a simple black and white theme. There is a subtle highlight on the recommended option with the use of a contrasting color to emphasize on the feature of free custom domain.
  • Spacebox: Pricing design of Spacebox offers a whispered hint of the magnitude of features each option offers. There are three options: Pro, Premium and Platinum, in ascending order of features and pricing. First glance of the page reminds the user of cell phone bars. The priciest option is the largest, grabbing initial attention.
  • Readymag: Readymag has a fresh design: there are no demarcating boundaries to specify the various pricing options. There is a ruler which differentiates the free trial from the standard Publisher subscription. The design of Readymag is successful because it offers ‘try before you buy’ attitude. Getting hooked on is easy when users are in the free trial period. Such a design has the highest conversion rate. But, to its credit, Readymag design doesn’t come off as being vague or deceptive because there is a clear mention of the pricing of the Publisher option.
  • Geckoboard: If you plan on catering to every plausible budget, design of Geckoboard is most apt. There are options which start for a single user and end at multiple users. Placement of elements is direct and follows an order. The feature having the most number of options is the longest.
  • Square: Pricing design of Square is in a square. The approach is straight forwards, no frills attached. There is only one option.
  • Heroku: A pricing design which is entirely in a monochromatic design is Heroku. Everything you see is in shades of purple. There is only a single blue button and is specific for Professional plans. Pricing is placed in the CTA button as opposed to over-head placement. By doing so, visitors make choose between the plans not based on price but based on the features. Each plan is built as it progresses while displaying only the free plans in the beginning.
  • Litmus: Different colors are more appealing than block designs. Litmus is an example of adding hints of color to identify different options. The CTA is different on the top and bottom. The bottom offers a comprehensive list of detailed pricing while the top is a button. There is an additional breakup of the offerings of each option with a cash back special price at the bottom for annual options.
  • Dropbox: Price page of Dropbox is by far the simplest design conceivable. Price structuring is specific and there are no distracting side design features. Every element in the design is functional and attention grabbing. A simple stroke of genius is the way the table diffuses into the background. Every plan is divided into either individuals or a team. There is a single line instead of colored columns. If you seek a design which is minimalistic, Dropbox is the perfect example.