Magento eCommerce: What You Need to Know
The world of eCommerce is constantly evolving and growing every day. That is why you must have the best eCommerce platform to help you survive the competitive online market and dominate in the first page of the search engine results.
Setting up an eCommerce business online often requires time for planning and designing strategies to effectively ensure you can market your product and reach the widest audience. An eCommerce platform for your website must be secure, easy to use, has a strong foundation, good performance, and is scalable. These factors help ensure the success of your eCommerce platform, as well as put your website in front of high-intent customers.
With the wide range of software sold in the market to support your website, choosing the type of eCommerce platform can make or break your business. To help enlighten your knowledge in the digital marketing world, Magento proves to be among the leading and best platforms to develop an eCommerce website. Millions of popular eCommerce shops are running on this platform.
Is Magento a Good eCommerce Platform?
Magento has taken the eCommerce world by storm, making it the best platform for eCommerce for website development. When it comes to Magento vs other eCommerce platforms, Magento makes up for 12% of total eCommerce websites and powers 1.2% of the Internet.
Furthermore, the Magento eCommerce platform has become the go-to platform for many business owners for their eCommerce operations. If you are wondering why they choose Magento for eCommerce over other popular platforms, it is because of the endless growth opportunities it can bring to a business. On average, entrepreneurs using Magento reported that the growth rate of their online business increased by 3 times!
Everything You Need to Know About Magneto eCommerce
Dubbed as the best eCommerce platform to market your product online, Magento is designed to help entrepreneurs deliver a seamless customer experience and skyrocket their revenue. A recent survey reported that over 350,000 retailers use Magento-operated websites to market their business to their target customers.
- Keeps Updating with New Features
Product Alert Notification, the latest Magento notification, helps maintain communication between you and your customers. This new feature is designed to notify your clients about the latest available innovation as soon as it comes out. This alert helps customers become aware of the new products that may potentially interest them and discover things they are looking for on the Magento website.
- Mobile-Friendly eCommerce Websites
Google algorithm uses mobile-friendliness as a significant factor in ranking a website. That is why your eCommerce website must be designed to easily and quickly load on mobile devices. Not only does Google love mobile-friendly websites, but your target audience, too. This encourages them to use your website more often.
Integrating the Magento framework with various plugins allows you to personalize a Magento eCommerce web design, making your website mobile-friendly and responsive.
- Advanced SEO
It is every eCommerce business owner’s wish to see their website rank higher on the search engine results page (SERP). However, this feat is impossible to achieve without search engine optimization (SEO) in place. For this reason, Magento developers have designed an advanced SEO feature enabling e-business owners to boost the ranking for their product pages. This feature allows you to optimize URLs, develop a sitemap, set rich snippets, optimize keywords, canonicalize tags, add ALT tags for images, and more!
- Simplifies PCI Compliance
All online payment retailers must strictly follow the PCI (Payment Card Industry-Data Security Standard) to secure and protect payment information and personal customer details. Unlike Magento, the process involved in other eCommerce development platforms is tedious, expensive, and difficult.
Magento has built-in capabilities designed to simplify PCI compliance by separating the Magento Secure Payment Bridge application from the eCommerce platform. The Magento Secure Payment Bridge and PAS-DSS certified feature allows entrepreneurs to streamline the PCI compliance process and leverage the capabilities offered by Magento. It also makes updating the platform easier without worrying about disrupting the payment options.
- Order Management
With the Magento 2 eCommerce platform, website admins can easily manage the order fulfillment side of the business. Incorporating extensions like a ship station to your website to smoothen the order fulfillment for the owner. This is one of the best benefits Magenta can offer to an eCommerce store. Additionally, it also enables the admin to create, view, edit, create invoices, print packing slips and other order-related tasks with ease.
- Powerful Marketing Tools
Magento is designed with powerful built-in marketing tools to help promote your eCommerce business to your ideal audience. The Magento framework has capacities that enable you to create the following so you do not have to purchase third-party tools:
- Flexible coupons
- Landing page tool
- Catalogue promotional pricing
- Private sales
- Bundled products
- Multi-tier pricing
- Developer Friendly
Developers built the Magento platform for developers. While it requires learning, developers can become professionals in building an eCommerce store once they get the hang of it. Magento comes with various features and functionalities that make it easier and comfortable to work with and simplify the task of adding web pages and interlinking them with main or sub-navigation.
- Customized Themes
With numerous businesses making the best of the Magento platform for their eCommerce website, be sure your website is unique and stands out from the existing websites on the Internet. Magento offers solutions that enable you to easily customize the theme of your website, giving you the freedom to develop amazing and unique solutions for your website.
If you think Magento eCommerce is the best platform for your website, get in touch with a trusted web design agency in Toronto. Mouth Media offers custom eCommerce website design and development services to help you market your product-based websites to customers 24 hours a day, 7 days a week. Do not hesitate to give us a call at (416) 531-5443 or email us at [email protected] to discuss your eCommerce needs. You can also fill out our contact form to send us your message or queries.