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Toronto-based boutique agency specializing in web design and development, identity and print design.
Nov 10

Defining the Web: Google Reader

Do you visit a lot of sites on a daily, weekly, or monthly basis? Yeah, so do we. If you have the arsenal of inspiration websites that we do, it’s hard to keep up with them all or remember all of the URLs. It’s also a pain to bookmark them all and go to each and every one of them to read current posts. This is why we use Google Reader.

For those who don’t know what Google Reader is, it is an RSS syndication service which allows you to subscribe to all of your favourite websites’ RSS feeds. This way, when you want to check out whats new on all of your favourite websites, all you do is login to Google Reader and it’s all there, organized like folders in your email! Google Reader helps us to be productive and get the information we need quickly and easily.

There are plenty of RSS syndication services and applications out there, but we prefer Google Reader for its simplicity and ease of use. Plus, it’s got mobile versions so you can read on the go!

Another great thing about Google Reader, is that it will analyze your current subscriptions and recommend new ones to you! Personally, this has proved to be helpful on numerous occasions as it introduces me to new websites that I would have not otherwise known about.

Setting up a Google Reader account is incredibly easy too – all you need to do is go to, sign in with your Google Account, or if you dont have one, create one, and you can be using Google Reader in minutes. To add sites to your Google Reader, it is as simple as clicking “ADD SUBSCRIPTION” then typing in the URL of the sites rss feed. Your site will automatically be added to your sidebar and you can begin keeping track of your sites. It is so incredibly easy and so helpful, you will be addicted. Bookmarks , schmookmarks. So 2005.

To find out more or to sign up, go to