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Toronto-based boutique agency specializing in web design and development, identity and print design.
Aug 11

Content is King

I know it may seem strange for a Design Blog to include a posting about content, but believe it or not the content of your website is more important than you may think.

Of course it’s important to have a great looking website, but if your content isn’t very good then how will you convince visitors to purchase your products and/or services?

The following are some tips to improve the content of your website:

Scannable Content

It’s a known fact that many web users do not read the entire content of a webpage. Instead, they scan content to try and find the information they are looking for. So, why not make it easier for them to do that?

Here are a few key pointers on making your content more “scannable”:

• Make your text as concise and relevant as possible. Less is more in this case.

• Titles, headings and subheadings are very useful in breaking up text into smaller blocks and informing the user what that particular block of text is about.

Bold your keywords and hyperlink any relevant text to other pages on your website (making important information easier to access by the visitor).

• Bulleted lists (such as this one) are another great way to display text in an organized, easy to read “scannable” format.

Proof Reading and Spell Checking

Now this may seem like a no-brainer, but you may be surprised by the number of times we’ve received content from clients that has spelling and grammatical errors. Always make sure to use your Spelling and Grammar check in Word, you’ll be glad you did.

It’s also helpful to have a co-worker proof read any of your content before it goes live. They may notice some important information that you’ve left out, or be able to point out excess content that you may be able to trim down or remove entirely.

Ask Yourself

The following are some important questions to ask yourself when reviewing your website content:

Who are you trying to sell your product/services to?

Does your website content speak to these people?

Why should users buy your products/services?

Does your website content separate you from your competition?

Does your website content promote your brand?

In Conclusion

By following some of these simple tips outlined in this Blog post you can greatly improve your website content, and in doing so, improve both your business as well as your site’s Search Engine Optimization (SEO) ranking.

If you are still curious about writing techniques for the web there are plenty of Internet resources out there, as well as classes being offered on this very subject.

Or, if you would rather have great content for your website written for you, Mouth Media can get you connected with a professional copywriter.