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Jan 7

8 Tips for Designing an SEO-Friendly Website That Ranks

Mobile-friendly websites increase conversions

With millions of people clicking on organic search listings, search engine optimization (SEO) helps greatly to boost your ranking higher on the first page of search engine results and drive more traffic to your website. Hiring a trusted web design agency to build an SEO-friendly website is crucial if you are serious about marketing your business through organic search.

Additionally, you can use the most powerful web design tools to build a beautiful, trendy website design in 2022, but when you fail to incorporate SEO into your web design, your efforts are meaningless. Optimizing your webpage without quality content does not add value for your readers. This could cause them to abandon your website and turn to others to search for information.

Here are some helpful tips on how to design an SEO-friendly website that ranks high in the search engine results pages (SERPs):

  • Simplify Navigation

Websites should be designed to provide information about your business, products, and services for your target audience. Potential customers prefer websites that allow them to easily find the information they are looking for. Browsing from one page to another should be made easy, natural, and seamless.

Providing a sitemap on your home page is the best technique to ensure easy navigation through web pages. It allows your potential customers to easily find the product or service page they are looking for with ease.

  • Choose an SEO-Friendly Domain

When it comes to choosing the best domain name for your website, consider something that reflects industry perception and frequent searches the target market makes about your business offering. For instance, if you have a dentistry website, choose a domain name that demonstrates dental services. This helps people to easily identify with your online brand and establish reliability and trustworthiness.

Your chosen domain name should help you stand out in your industry. Do not just come up with a unique domain name – it should stimulate the confidence of your target audience.

  • Optimize Your Website for Mobile-Responsiveness

Mobile-friendly websites increase conversions

Millions of users search for information on the Internet using a range of electronic tools, such as laptops, desktops, smartphones and tablets. To cater to the needs of each user, your website should be designed to allow people to access it using different devices.

With Google making mobile-friendliness a ranking signal, it becomes a necessity for web designers to create a mobile-friendly site. Various surveys show that more internet users access the Internet using smartphones than laptops and desktops.

  • Create a Light and Captivating Content

Loading speed is a crucial factor in building an SEO-friendly web design. However, the loading speed usually depends on the content of your website and the features used in web design. Improving your website loading speed helps deliver the best user experience.

When planning a web design with SEO in mind, make sure to strategize the style of your content presentation to allow visitors to easily extract the information they needed from your website. Take, for instance, titles and subtitles that direct users to specific information right away. When your web pages load quickly, they are likely to spend more time browsing through the pages enriching themselves with information and will return whenever they need more.

  • Add Fresh Content Regularly

Fresh content never fails to captivate search engines. Have you ever noticed that your old articles are slowly losing their traction on the SERPs? This is because people always prefer reading new insights whenever they look for information. If they find the same old pages on your website, the click-through rates of your website will likely fade.

Since business owners do not have time to write content for their website personally, consider hiring a professional writer to do the job for you. In addition to creating new and engaging information, they can also update your old content by adding new information and refreshing the mode of presentation to make it fresh and exciting to your target audience.

  • Connect to Social Media

Build a community of followers and promote your brand on social media

Taking advantage of the ever-increasing popularity of social media reaps huge benefits for your business. You can leverage your marketing efforts by using social media as a platform to send your brand message, build a community of loyal followers, and engage with them. Creating options for your website to connect with social media helps increase traffic to your website, which improves your online visibility, attracts qualified leads, and boosts conversion rates.

A professional web design company understands the importance of social media in digital marketing. It offers websites various options for content diversification. You can also use social media channels for videos and short-text content to promote your brand. Using social media effectively will help you achieve a wider reach and serve your ideal customers through their preferred channel.

  • Add Captions to Images and Videos

The most effective SEO techniques rely heavily on the perception by search engine crawlers. How they view your content determines the performance of your website. Unfortunately, the technology used to read the information on videos and images is outdated. That is why you need to read the information on behalf of the web crawlers. Providing captions helps ensure that these pick up the information.

Incorporate relevant keywords into your image and video captions to help rank them in organic searches. Additionally, adding keywords to the caption ensures the competitiveness of your photos and videos when people look into specific content, like images and videos.

  • Use Internal and External Links

Internal and external links help build the foundation of your website’s confidence. This SEO strategy can effectively endorse your brand and content. Internal and external links come with particular benefits.

    • Internal Links: This type of link helps you connect different pages on the same website. Internal links introduce and direct your visitors to other pages within your site. It helps extend the time a visitor spends on your website, promote engagement, and increase your opportunity of generating leads.
    • External links: Using external links give search engines the impression that you have a trusted website. It also makes your page valuable to your target audience since it connects them to other useful resources online.

However, be cautious when using internal and external links. Use it reasonably. Make sure to provide valuable links to readers or else your readers will perceive your website as shady.

Follow these tips so you can achieve an SEO-friendly website. If you need professional web design and development, do not hesitate to give Mouth Media and ask about our Toronto website development and web design services. Tell us your needs, and we can customize a website for you. Call us today at (416) 531-5443 to get a quote or fill out our contact form to send us your message or queries.