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Toronto-based boutique agency specializing in web design and development, identity and print design.

8 reasons why your business needs a website now

May 11

8 reasons why your business needs a website now

If you don’t have a site (or you have one that’s hopelessly outdated, which is pretty much the same thing), you’re putting your business at a real disadvantage. If people can’t find you online, chances are, they won’t find you at all. They’ll find your competitors instead.

Buyers do their research online. 90% of buyers search the web first. If you don’t have a site, you’re missing a huge number of potential customers. And because they’ll probably see your site before they see your bricks and mortar location (if you have one), it’s your chance to make a great first impression.

It’s a great way to show off what you can do. Why put in all the effort to create presentations, schedule one-on-one sales, attend tradeshows and do other time-consuming marketing when your site can do it all for you? Showcase your work, skills, talents, products, services and successes. Include glowing testimonials from customers who think you’re great. Create content that positions you as a subject matter expert and your company as a knowledgeable leader – it’s a great way to build trust.

It’s a measure of your professionalism. These days, it’s a given that a company should have a website. People expect it. If you don’t, you end up looking old-fashioned and unprofessional. Do customers want to do business with a business they perceive as out of date? Would you? Build a great site, and you’re also building credibility.

You’re available 24/7/365. You may not be working, but your site always is, providing a face for your company and giving visitors the information they’re looking for, whenever they want it.

It’s easier to get financing. Every tried getting a business loan from a bank without having a website? This one goes back to the whole professionalism argument: there’s no better way to show you’re serious about doing business.

Offering info online saves time. A great FAQ page on your site means you’ll get fewer calls. It’s an easy way increase your level of customer support and save money on manpower.

A site helps people find you. A well-built, optimized web presence increases the chances you’ll appear in results on Google and other search engines. Without a site, that won’t happen, and buyers will simply go to the sites they do find.

You can expand your reach. The web gives you access to the world. Whether your customers are across the street or halfway around the globe, a site gives everyone the same experience.

Thinking it’s time for a new website – or maybe just a refresh on your existing one? Talk to us. We’ve got ideas.