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Toronto-based boutique agency specializing in web design and development, identity and print design.
Jul 1

8 Characteristics of a Profitable Business Website


In order to be successful online, your business website must have certain characteristics. If you are not seeing the profits that you hoped for, it may be because your website is lacking one or more of these essential qualities. In this blog post, we will discuss 8 of the most important ones. Pay close attention to your website and make sure that it has all of these characteristics if you want to see a positive return on investment!

1. Make Sure Your Website Is Easy to Navigate

Easy-to-navigate sites attract more users

Whether you have a small business website or run a large corporation, it’s important to focus on user experience. When customers visit your website, they should be able to easily find the information they are looking for. If your website is difficult to navigate, customers will likely become frustrated and go to a competitor’s site. Therefore, it is essential to make sure your business website is easy to navigate. There are a few key ways to do this.

First, make sure the structure of your website is clear and logical. Second, use descriptive titles and labels so that visitors know where they are on your site and what they can expect to find there. Finally, provide clear and concise instructions on how to use any features on your website.

2. Keep Your Website Updated

It’s important to keep your business website updated for a number of reasons. For starters, it shows your customers that you’re keeping up with the latest trends. If your website looks dated, they may assume that your products are as well. On top of that, an outdated website can be a security risk. Hackers are always looking for ways to exploit vulnerabilities, and an outdated website is an easy target.

Lastly, an updated website is more likely to rank higher in search engine results. Search engines favour websites that are regularly updated with fresh content, so if you want your website to be visible to potential customers, you need to keep it up-to-date.

3. Use High-Quality Images

When it comes to creating a successful website, images are just as important as words. Good business website examples also tend to have lots of great images. After all, a picture is worth a thousand words, and good visuals can be the difference between a website that looks amateurish and one that looks polished and professional.

High-quality images also help to convey your brand message and give visitors a positive impression of your business. Furthermore, they can make it easier for people to find your website in search engines.

4. Write Clear and Concise Copy

In the age of the internet, first impressions are everything. When a potential customer comes to your website, you only have a few seconds to make a good impression and persuade them to stay. That’s why it’s essential to have clear and concise copy on your website.

If your website is full of typos and grammar mistakes, visitors will assume that your business is sloppy and unprofessional. On the other hand, well-written copy conveys confidence and competence. It shows that you’re serious about your business and that you’re willing to invest in quality content. In today’s competitive market, you can’t afford to lose possible sales due to poor writing.

5. Use a Mobile-Friendly Design

Now that the vast majority of people access the internet from mobile devices, it’s more important than ever before to have a mobile-friendly website. The last thing you want is for people to leave your website because it doesn’t properly resize to their device.

The good news is that most modern website templates are already responsive which means that your website will automatically resize to fit the screens your visitors are using. If you want to have a custom website built, we suggest talking to a web designer in Toronto to ensure that your site will work on mobile devices.

6. Optimize your Website for Search Engines

Increase profits through search engine optimization

Most people use search engines like Google, Bing, or Yahoo to find information on the internet. If you have a business website, it’s important to make sure your site appears as high as possible in the search results for relevant keywords. This is because studies have shown that people are more likely to click on links that appear higher up on the page.

Additionally, appearing high in the search results can help to build trust and credibility with potential customers. Therefore, if you want your business to succeed online, it’s essential to optimize your website for search engines. There are a number of ways to do this, including choosing relevant keywords, providing quality content, and building backlinks.

7. Make Good Use of White Space

Any good web designer knows that white space is an important part of any website. Not only does it help to break up text and make pages more readable, but it also provides a visual break for the eye. This can be especially important on long pages with a lot of text, as it helps to prevent the reader from feeling overwhelmed.

In addition, white space can also help to highlight specific elements on a page, drawing attention to the most important parts of your content. Ultimately, effective use of white space can make your website more user-friendly and easy on the eyes, two essential elements for any successful site.

8. Establish a Clear Brand Identity

A strong brand will help your website to stand out from the competition and attract attention from your target audience. It will also give your website a professional look and feel that instills confidence in visitors. Furthermore, a clearly defined brand identity makes it easier for customers to remember your website and come back for more.

Good Business Website Design Is a Must

Having a business with a website is essential, but not just any website will do. By focusing on how to create a website for business, you can put your efforts into making sure your site is as good as it can be.

At Mouth Media, we are proud to offer custom web design and development as well as several other services. If you’re interested in learning more about how we can help, contact us today.