Skip To Content
Get a Quote
Toronto-based boutique agency specializing in web design and development, identity and print design.
Apr 18
7 Tips for Effective E-Commerce Web Design

7 Tips for Effective E-Commerce Web Design

7 Tips for Effective E-Commerce Web Design

Are you looking to start selling products online, or want to improve your e-commerce website, but are stuck asking yourself questions like what is e-commerce web design? If so, you’re in the right place. In this blog post, we will discuss seven tips for effective e-commerce web design. By following these tips, you can create a website that is both user-friendly and visually appealing to potential customers. Keep reading to learn how to take your e-commerce website to the next level.

Ensure That Your Website Is Mobile-Friendly

A mobile-friendly website can attract more customers

As you probably know, more and more people are using their phones to shop online. In fact, a recent study showed that about 65% of all e-commerce traffic now comes from mobile devices. That’s a pretty staggering number, and it means that if your e-commerce website isn’t mobile-friendly, you’re losing out on a lot of business.

But having a mobile-friendly website is about more than just attracting more customers. It’s also important from a usability standpoint.

People expect websites to be responsive nowadays, and if they have to pinch and zoom or scroll around to see what they want, they’re going to get frustrated quickly. Needless to say, if you want to have the best website for e-commerce, you’ll want it to be mobile friendly.

Use a Grid-Based Design

When it comes to e-commerce website design, using a grid-based layout is a great way to ensure that your website is visually appealing and easy to use. A grid-based design is an efficient way to layout a website’s content. It uses a series of evenly spaced horizontal and vertical lines to create a grid that the designer can use to place content in specific areas. Grid-based design is popular because it is easy to use and can be adapted to any screen size.

Grid-based designs are simple and clean, making them ideal for online stores. By using a grid-based layout, you can easily create a website that looks professional and polished.

Another benefit of using a grid-based design for your e-commerce website is that it makes the user experience more pleasant. Customers will appreciate the simplicity and orderliness of your website and will be more likely to buy from you. If you’re looking to create a successful online store, using a grid-based design is a must.

The best website builders for e-commerce and the most common e-commerce website templates make it easy to create this kind of design.

mouth media contact information

Utilize White Space for Readability

White space is the empty area on a webpage. It is what separates content from other content and helps to create order in your design. White space can be used for many different purposes, such as:

  • Balancing out large blocks of text with smaller blocks of text or images that sit next to them.
  • Making an area seem less crowded by separating it from other areas with lots of information or colours.
  • Drawing attention to specific parts of your site’s design by isolating them from the rest (such as headers).

The more white space you have, the better off you’ll be because it will help people focus on your designs and readability won’t suffer either way. Our Toronto website development services are focused on creating the best experience for your visitors.

Include High-Quality Photos and/or Videos of Your Products

When it comes to e-commerce, having high-quality photos and videos of your products is essential. They can help you sell your products by giving people a better idea of what they’re buying.

Additionally, including high-quality photos and videos on your website can help improve your site’s SEO. This is because Google ranks sites higher that have multimedia content. So, if you want to make sure your e-commerce site performs well in search engines, make sure to include lots of great photos and videos. That said, it’s also important that your photos and/or videos are properly optimized for search engines.

Include Links to Your Social Media Pages on Your Website

While it’s true that a website is the most important component for an e-commerce store, it isn’t the only kind of online presence that matters.

Social media is a powerful tool for businesses in many ways. It’s a great way to market and sell your products, it can be used as an outlet for customer complaints and feedback, and it can help you make new connections with potential customers. But what about social media on your website? Does that have any effect on your business at all? The answer is yes! Adding social media links to the homepage of your site will increase traffic and engagement with followers.

Choose Your Colour Scheme Wisley

Choosing the right colour scheme for your e-commerce website is essential. If the colours are too bright or jarring, they can cause people to lose focus and leave your site. Additionally, if the colours don’t match your brand’s aesthetic, you could end up confusing customers and turning them away.

That’s why it’s important to choose a colour scheme that is easy on the eyes and matches your brand’s aesthetic. You want to create a cohesive look across all of your branding materials, from your website to your social media pages to your physical store. So take some time to experiment with different colour combinations until you find one that you love.

You should also keep in mind that research has shown that different colours can evoke different emotions in people. When it comes to the colours used in e-commerce website design, there are a few that are known to entice buying. Red is often associated with excitement and passion, which can result in an increase in buying.

Blue is often associated with trust and security, which can make customers feel comfortable about making a purchase. Green is often associated with money and nature, both of which are positive associations that can encourage buying.

Include Social Proof

Social proof builds trust

Including social proof on your e-commerce website is important because it helps build trust with potential customers. Seeing that other people have had a positive experience with your company can help encourage them to make a purchase. Additionally, social proof can help reduce buyers’ remorse by providing reassurance that they made the right decision.

E-Commerce Website Development is A Job for The Pros

After reading all of these tips, you may be feeling a bit overwhelmed. The good news is that web design isn’t something you have to handle on your own. There are e-commerce web design companies you can work with. At Mouth Media, our Toronto web design services are here to help businesses like yours. Contact us today to learn more about what we have to offer.